W10 is a range of stylish, competitively priced and re-usable drinkware - but with a twist! It is drinkware packed with innovation that you will want to own and includes both desk cups and travel cups.

It’s taken 4 years from inception to production, and 18 months of engineering to perfect; we are proud to introduce the World’s First Stainless Steel Double Walled Collapsible Cup (Patent Pending 1815385.8).

Scroll down for the AR video of the collapsible cup in action.